The company Goodfood wants to make a new contribution to the breakfasts of a sector of the population that has been forgotten in the cereal shelves, the adult male audience. To do this we present the "Worker's Corn Flakes", connecting with a consumer who had breakfast with cereal in his childhood and can resume this habit to replace unhealthy eating habits.

Our collaboration in packaging has been to design a screw container that replaces the traditional combination of cardboard and plastic, in this way, we seek to adapt to the time needs of the target audience and, with the type of cap and infographics, refer to the world of work and labor vindication.