This project was born as a response to the success of Marvel Studios in theaters thanks to the franchise known as the Marvel Cinematic Universe. Given the continuous release of new films by the studio and the absence of an editorial product aimed at the most fans, the idea arose to launch an editorial collection for sale in newsstands.
The collection consists of a total of 23 issues, in which each of the films that make up the plot arc known as the Saga of Infinity is delved into, analyzed and annotated. The numbers feature a hardcover binding and a clean, tidy design. Inside are data from each tape such as: plane types, characters, color palettes or use of the soundtrack. It also has annotations of the curiosities of the shooting or references to the original comics.
The collection promotes kiosk sales instead of online subscription. To do this, a dot book is provided which, as it is filled with each new delivery purchased, you can opt for up to three gifts: A set of printed metal sheets with the three most valued frames, a set of bookmarks and a set of bookends to hold the collection.
The first issue is published with a leaflet explaining the technical aspects of cinematic language. Also, with the first numbers, a POS is used to protect the issue and serve as an advertising claim from the kiosk counter. The collection also features posters, an Instagram account, a monthly newsletter and a TV ad to air the first few weeks of release.
Iván Fernández Pérez