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Brand design


Estela Otero

Project year: 


Final Project

Chorima is a group that offers activities such as dancing and traditional Galician music. These associations are fundamental as they are the main elements of representation of cultural identities and for this reason it is essential that they have a reformed image that accompanies them so that they do not become outdated.

With this project we want to help in the promotion and knowledge of Chorima. A series of visual projects were created such as a compilation book of popular songs of the people, a new graphic identity, promotional posters, an informative leaflet and different publications to promote themselves on the networks. The design of these applications is inspired by the nature of the town where the group comes from and the clothes of traditional Galician costumes. Manual techniques were used such as the stamping of paint on acetate templates and the use of the logo creating patterns with this same technique

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