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Brand design


Yago Lopez

Project year: 


End of studies project

FICA is a collection of ecoprint pieces for brides, designed by Noinese dressmaker Claudia Figueira.

Each pattern is finely treated with native wild plants typical of the region of Noia-Muros.

My role as a designer is to create a corporate brand that identifies the campaign and claims the return of craftsmanship in design, creating the labels of the pieces. Which were made with handmade paper and previously mixed with wild flowers from Galicia, with the aim of finding a harmony with the style and tone of the dressmaker's garments.

The result of this is that a harmonious integration with the campaign collection is achieved, reflecting the authenticity, sustainability and natural beauty that characterize both initiatives.

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