Our Vision 's visual identity is based on the current social context, where urban fashion is in full swing. In Spain, especially in cities such as Madrid and Barcelona, urban fashion has experienced significant growth in recent decades, influenced by economic, cultural and social factors.

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Our Vision seeks to combine this trend with the need to increase pedestrian safety at night, since in Spain there are a large number of accidents caused by lack of visibility. Unlike today's emerging brands, Our Vision is committed to reflective designs that follow urban trends, while maintaining the effectiveness of common reflective items such as safety vests.

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The aim of the brand was to create an original and practical brand that, in addition to fitting into the world of urban fashion, helps to improve the lives and safety of its consumers.

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