" Just as the firefly is a generator and carrier of its own light, and illuminates its path with it, we carry the power of healing and healing shining within us ."
Vagalume is a brand of healing phytocosmetics from Catalonia. This project promotes a respectful lifestyle towards ourselves and our surroundings, keeping alive ancestral knowledge about plants and their medicinal properties. In addition to self-management of health, inviting us to be more aware of our own processes and more responsible for our own well-being and balance.
The brand needed a visual identity that reflected its values. It should be applicable to an online store in which to market their artisanal medicinal products and where to promote the face-to-face courses they teach, in which self-management of health is discussed and knowledge is shared about the preparation of remedies at home.