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Graphic design

University of Vigo 2019

Olaia Rodríguez

Project year: 

Graphic identity developed after the two failed candidacies of the city of Vigo to host the University Games. The logo is based on the shape of a dorna, the typical boat in the area of the Galician Rías Baixas, which represents the constant struggle to overcome the city as well as the symbiosis it has with the sea. This same struggle is applicable to the sporting spirit. The brand focuses on dynamism, advancement and strength. In addition to the basic applications needed for an application, some other applications have also been developed for the look & feel of what could be a future university in the city.

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