The project, presented by a newly created company, consists of the realization of a Premium textile brand image and an internal Department dedicated to the management and organization of high-level events.

The comprehensive nature and dimensions of this project required orderly planning to effectively execute the entire Design process. The extension of its contents covered many areas, from the creation of namings, logos, identifiers, basic stationery, typography, urban advertising, web design to specific graphic lines, packaging or textile graphic design. Almost all of these points were developed in duplicate by having to address, on the one hand, the generic Premium brand and, on the other, the Events Department. The company has established an action plan addressing the definition of general branding through different and detailed briefings, explicitly designed for the development of Design. All of them are shown at the beginning of the corresponding sections. Finally, one of the greatest difficulties in carrying out the whole process was to achieve an aesthetic and iconographic link capable of attuning both identities without causing interference or harming the autonomy of each of them. The creative component, the advertising tune, the reduction of graphic elements and the approximation in the designs of both are some of the factors most taken into account.