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Graphic design

I'm not

Diego González

Project year: 

2011

NOESTOY is a company dedicated to the design, production and distribution of art toys. The name refers to a pun in which the acceptance of the term "toy" in favor of the adult collection object is denied. The company's maximum aesthetic is the cleaning of elements, thus favoring the use of composition and, above all, color. This project consists of three collections of toys (TOYACO series, DIY Rakoon and T0YZ1P) with their respective packaging, stickers, displays, plates and accessories. The website will also be the cornerstone of the company due to the absence of its own stores and will be used as a catalog and online store, with a simple and intuitive navigation coded by a color system. In addition, wallpapers for NOESTOY's exclusive mobile phones and computers can be downloaded free of charge.

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