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Graphic design

The Guideline

Tomás Gutierrez

Project year: 


The publishing house La Pauta appears with the intention of offering its public a wide catalog of paperback books always gathered under a thematic unit, for which different collections will be published. Criteria and concern when choosing content is what motivates the birth of the publishing company while defining its communication strategy. The first collection revolves around the protagonists of the books themselves. To reflect this idea the character and his circumstances are alluded to in a somewhat metaphorical way.

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