"Carreteras" is a campaign to promote the eponymous musical theme of the Galician band Dakidarría.

Loaded with optimism and with a transgressive style, this project is created taking into account the political content of the band, which has resulted in an image and publicity consistent with the values of the group. After taking as a formal and conceptual reference the "countercultural" movements, an extensive campaign was created consisting of a video clip, made with the motion graphic technique, different spots, a website, outdoor advertising, record packaging, merchandising, etc. This campaign covers, in an original way, all the basic means of approaching the viewer.