This project was conceived from the beginning as an experimental work that would give the possibility to deepen in the matter of systems of impressesion, of engraving and the use of industrial materials. The communicative strategy to follow is based on the influences of the Op-Art movement. This reference is taken because it graphically describes the musical product and because a visual referent is needed to recognize the artist. This allows you to develop a visual identity, making Arion a brand.