Alma. Extra virgin olive oil.
Alma presents itself as a high quality oil that having an affordable price aims to open a gap within the market aimed at an audience located in middle adulthood, thus seeking to broaden the horizons of the ranges of traditional oil consumers. It is based on the artistic and architectural motifs of the people who raised olive oil to the rank of culture: Al-Andalus. It tries to seduce the consumer through a modern, current, vitalistic and cheerful aesthetic that has historical reminiscences, that anoints a story.