Date: February 27, 2012.
Fantastic lecture that Marcos Dopico gave at the Antonio Failde School of Art and Design in Ourense on February 27, 2012.
Marcos Dopico Castro holds a Doctorate in Fine Arts from the University of Vigo, graphic designer and design professor at the Faculty of Fine Arts of Pontevedra and the Higher Studies in Textile and Fashion Design in Galicia. He also collaborates as a teacher in different masters and doctorates in the fields of design and communication.
In the field of research, he has published two books: "Proposals for a normal design" 2009 by the publisher Ellago, and "Arqueología tipográfica: La evolución de los caracteres de palo seco" 2011 by the publisher Campràfic, both focused on the influence of modernity in contemporary design.
He is also director of the Image Area of the University of Vigo and president of the DAG Galician Association of Designers.
Within the world of graphic design, the values associated with neutrality have always been used in favor of an idea of functionality, a type of design as a tool for universal use. Within this debate, typography is one of the disciplines that most clearly tried to materialize this idea, which became associated with the genre of sanserif types. The high point of this phenomenon was reached at the time of the International Swiss Style with the typographical designs of neo-grotesque lines that responded to the new demands of this movement. Already in the 21st century, a revivalist interest in neutral typography and a demand for rational-looking types has in recent decades led to a proliferation of typographic designs that continue the successful model of this Swiss heritage.
This talk will review the origins of the sanserif linear typography, its adoption by the International Swiss Style and the continuity of that idea of neutrality in contemporary design.
Date: February 27, 2012.
Fantastic lecture that Marcos Dopico gave at the Antonio Failde School of Art and Design in Ourense on February 27, 2012.
Marcos Dopico Castro holds a Doctorate in Fine Arts from the University of Vigo, graphic designer and design professor at the Faculty of Fine Arts of Pontevedra and the Higher Studies in Textile and Fashion Design in Galicia. He also collaborates as a teacher in different masters and doctorates in the fields of design and communication.
In the field of research, he has published two books: "Proposals for a normal design" 2009 by the publisher Ellago, and "Arqueología tipográfica: La evolución de los caracteres de palo seco" 2011 by the publisher Campràfic, both focused on the influence of modernity in contemporary design.
He is also director of the Image Area of the University of Vigo and president of the DAG Galician Association of Designers.
Within the world of graphic design, the values associated with neutrality have always been used in favor of an idea of functionality, a type of design as a tool for universal use. Within this debate, typography is one of the disciplines that most clearly tried to materialize this idea, which became associated with the genre of sanserif types. The high point of this phenomenon was reached at the time of the International Swiss Style with the typographical designs of neo-grotesque lines that responded to the new demands of this movement. Already in the 21st century, a revivalist interest in neutral typography and a demand for rational-looking types has in recent decades led to a proliferation of typographic designs that continue the successful model of this Swiss heritage.
This talk will review the origins of the sanserif linear typography, its adoption by the International Swiss Style and the continuity of that idea of neutrality in contemporary design.
