Josep Maria Mir (Barcelona, 1951) is the Creative Director and co-founder of SUMMA, one of the oldest and most prestigious branding consultancies in Spain, where some of the most recognizable visual identities were born: Telecinco, RTVE, Ono, Abanderado, Ferrovial, Repsol, Banca March, A Caixa, Chocolates Valor,...) taking responsibility for the conceptualization of projects, the management and supervision of the teams involved in them. Vice President of ADG-FAD (FAD Art Directors and Graphic Designers Association), Director of the LAUS Awards, Member of the FAD Board of Directors and Advisor to the BCD Foundation (Barcelona Design Center) for more than 14 years, he was also Director of the Department of Graphic Design of EINA, and is a member of advisory commissions of important public institutions such as Barcelona City Council, the Olympic Office for Barcelona's candidacy, or the Spanish Museum of Contemporary Art in Madrid.

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In his lecture Cajón de sastre, Josep María will offer us a set of personal reflections about printing, typography, the different, the identifiable, the brand, the idea, the creation, the design, the shape, the color, the logo and the identity .